SILVERTRAIN Startup Studio

Our business: Startup Studio

Simply put, WE INVEST TIME AND MONEY IN SMALL, BUT PROMISING BUSINESSES. We deliver governance, shared services, mentoring, expertise in reaching the market, and experience in creating and positioning a product.

By doing this, we help them easily overcome the typical challenges they face. Our experience and service ecosystem can benefit them in many ways, taking them to a new level of development.

We see an explosion of innovation opportunities in Florianópolis, much like what is happening in larger pioneering hubs. However, we feel that the Brazilian reality presents a rough road for those who want to undertake, and as a result, many brilliant ideas never make it past the project stage. There’s a significant barrier to establishing oneself as a business and focusing on what really matters: maturing a product or service to its state of the art. SilverTrain sees this gap as an opportunity to become the catalyst for these future success stories.

Who we are

We are analysts from various fields, experienced entrepreneurs, and investors with an interest in technology. We are a living organism that breathes interesting ideas and produces innovation. Our structure is based on mentors with expertise in essential areas to start a business.

See in the diagram how we are organized:

Fábio Ferrari

Market Strategy, Growth, and Product

Founder of Ahgora Sistemas, Angel Investor, and Investment Director at ACATE

Ismael Silva

Governance, Accounting, Strategic Finance, Corporate, and Tax

Co-founder and current CEO of Softcon, Angel Investor, and Advisor

Carlos (Guto) Schwochow

Sales, Product, and Channels

Founder of Seventh, Angel Investor

Ronaldo Azambuja

Sales, Processes, Team

Former CEO of Reivax and Duas Rodas, Commercial and Management Consultant

Paulo Muller

Governance, Sales

Founder of Ayty and Director at Code7 and TopMed, Angel Investor, and Advisor

Guilherme Ferreira

Design, Marketing, U.S. Market

Founder of Atom6

Paulo Schwochow

Finance, Processes

Founder of Seventh

Startups currently in our portfolio

HookLab

Price Monitoring & Dynamic Pricing

Drikey

We have the best virtual concierge solution via app for your condominium

Who are we looking for?

Our focus is on the largest technological development hub in the country: Florianópolis, SC. Here we are looking for young entrepreneurs with the following characteristics:

Visionaries

The ideas we fund have the potential to positively impact people’s and companies’ daily lives, allowing them to do truly amazing things. We seek young visionary minds that produce such ideas and, more importantly, fight for them.

Bold

Starting innovation brings more lows than highs. It is necessary to deal with high risk, moments of frustration, and the contrary expectations of those who don’t believe in your idea. We need someone resilient who swims against the tide, determined to make the business happen.

Good learners

Working for several years in innovation has left us with many scars. This journey has strengthened us, and now we can direct our efforts more precisely. This experience is a valuable asset, but it only produces results when shared with perceptive people who are willing to listen and accept advice.

We help bold individuals create exceptional ventures